Social media marketing for small businesses in Victoria
Social media marketing means regularly sharing useful content so local customers get to know your business and contact you. It works best when you stick to a schedule, show real work and judge it by enquiries as well as likes.
What does social media marketing include?
It usually includes planning content, creating photos, videos and captions, posting on a regular schedule, replying to people and checking what is working. Some agencies also come to your business to film. Others expect you to supply the photos and videos.
Before you compare prices, ask exactly who creates the content and who posts it.
How much does it cost?
It depends on how much content you need and whether filming is included, so compare what each quote includes as well as its price. Two quotes can look similar and cover very different amounts of work.
See our social media marketing service and other services.
How often should a small business post?
Choose a schedule you can keep up every week. A steady routine gives people a reason to keep following you and is easier to improve than occasional bursts of posts.
If you are starting on your own, begin small and add more once the routine feels easy.
What should a local business post?
Show the things customers want to check before they call you:
- Your work: before-and-after shots, finished jobs and work in progress.
- Your people: who customers will actually deal with.
- Your answers: short videos on the questions customers ask most.
- Your area: the suburbs you serve and local jobs or events, where appropriate.
Get permission before you feature a customer, employee or their property. Get written consent from a parent or guardian before you feature anyone under 18.
Should I do it myself or hire an agency?
Doing it yourself costs less and suits you if you enjoy it and have the time. An agency makes more sense when posting keeps slipping or you want someone else to handle filming, editing and scheduling.
How do I know if it is working?
Likes and views show whether people are paying attention, but they don't pay the bills. Also track enquiries and ask new customers how they found you. Give it time, and be careful of anyone who guarantees a specific result.
How do I choose an agency?
- Can I see examples of your work?
- What exactly is included each month, and what costs extra?
- Who films, who edits and who posts?
- Do I approve content before it goes out?
- Who owns the content and accounts if we stop working together?
- How much notice do I need to give to cancel?
Want to see what this could look like for your business?